Shop for Jute area rugs. Jute area rugs are made from 100% natural fiber harvested from the Jute plant. The Jute has a look and feel similar to bamboo. Jute rugs are eco-friendly because they are biodegradable. Jute rugs are naturally water resistant because it is made from the fibers of Jute plants, which grow in water. Jute is a very strong fiber and therefore produce extremely durable rugs that can withstand lots of foot traffic.